January 2015

Designing leaders through mentorship

Leadership Design Group

UX and Visual Design
Web Development

The Setup

Leadership Design Group (LDG) exists to create better mentors and equip individuals and organizations to live intentionally, creatively, and intentionally according to their unique personality and design. I was brought on by Clymb Marketing to create a brand and web presence from this ambitious vision.

The Challenge

We were essentially starting from scratch with a fairly open brief. Although there was some existing branding and collateral, the founders of LDG were open to exploring different creative directions. Another challenge was really more of a challenge to the core understanding of mentorship as a business model. A lot of people offer advice, but real, involved mentorship is hard to find and trust is key. A brand and website would need to feel engaging, yet trustworthy.

The Opportunity

The Solution

A trustworthy brand

Fundamental to the LDG leadership team was the idea of three thirds of life, seeing one's life in thirds (0-30, 30-60, 60-90+), and eight dimensions within that life. Blending 3 and 8 was certainly a challenge but achieved by weaving 3 octagonal rings together with each side of the ring represented by different colors. The mark and typography were chosen to feel modern, but also to feel solid...trustworthy.

I created a brand that represented the three thirds and eight dimensions with overlapping octagonal rings

A whole visual brand identity was created to explain the core principles behind what LDG wanted to do

A clean WordPress solution 

The focus on content through blogging and events was the primary means of communication about LDG online so a simple to use CMS was an obvious solution. And my favorite out of the box solution is usually WordPress for this kind of project. I designed and themed a WordPress site to pair the clean brand with an equally clean visual design. Additionally, I created graphics to be used in social campaigns, blog posts, and event marketing. 

The new website was built to work mobile first

LDG home page was designed to focus on inspiring with the messaging "Designing Leaders Through Mentorship"

I created event landing pages for various mentorship workshops

The Results

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Paul Parson is one of the most creative souls I've met. He has a significant capacity to listen deep to what is unique with an organization, and then creates the logos, designs the communication systems, leads the way in helping others make their mark, quite literally. I trust his suggestions. I trust his exceptional talent. I trust the man, who will do what he says he will do.......and beyond.
Wes Roberts - CEO, Leadership Design Group
Wes Roberts of Leadership Design Group

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